Purpose & Profit™ · Free Template · The AI Agency Shift

AI Prompt Starter Pack

20 prompts for the everyday work of a small business or freelancer. Change the parts in [brackets], paste into ChatGPT, Claude or Gemini, and always edit before you use what comes back.

How to get good results

  1. Give context: who you are, who it is for, and what you want them to do.
  2. Ask for three options, then pick and edit the best one.
  3. Read everything before you send or post it. You are responsible for it, not the AI.
  4. Never paste private customer details, passwords or bank information into an AI tool.
  5. Save the prompts that work. Reusable prompts are how you move from Level 2 to Level 3.

Content

Post ideas
I am a [what you do] in [city]. My customers are [who they are]. Give me 10 post ideas for this month that show my real work and answer questions customers ask me. Keep each idea to one line.
Caption from a voice note
Turn this voice note transcript into an Instagram caption of under 120 words, in a warm, simple tone, ending with one clear call to action: [paste transcript].
Short video script
Write a 30-second phone video script showing [the process or result]. Start with a hook in the first 3 seconds, keep the language simple, and end by telling viewers how to book.
Repurpose one piece
Here is a post I wrote: [paste]. Turn it into: a WhatsApp status message, 3 short tweets, and a 5-slide carousel outline.
Before and after story
Help me tell a short before-and-after story about [a job you did], without exaggerating. Focus on what the customer was struggling with and what changed.

Customer replies

Price enquiry reply
A customer asked "How much is [service]?" Write a friendly WhatsApp reply that gives the price of [price], explains what is included, and asks one question to move them toward booking.
Follow-up after no reply
Write a polite follow-up message for someone who asked about [service] 3 days ago and has not replied. No pressure, under 50 words.
Handling a complaint
A customer is unhappy because [what happened]. Write a calm reply that acknowledges the problem, explains what I will do next: [your fix], and keeps the relationship.
Quick replies set
Write 6 short WhatsApp Business quick replies for my [type of business]: greeting, prices, location and hours, how to book, payment details placeholder, and thank you after purchase.
Asking for a review
Write a short message asking a happy customer for a 2-sentence review I can share, and making it easy to say no.

Pricing and offers

What my price includes
List everything that goes into delivering [service], including the hidden work customers do not see, so I can explain my price with confidence.
Package options
Turn my service [service] into three packages: basic, standard and premium. Suggest what goes in each, based on what customers usually ask for.
Stack into an offer
I can do [skill 1], [skill 2] and [skill 3]. Suggest 3 offers that combine them to solve one complete problem for [type of client], each described in one sentence.
Price increase message
Write a respectful message to existing customers explaining that my price for [service] is changing from [old] to [new] on [date], and why it is worth it.

Proposals and admin

Simple proposal
Write a one-page proposal for [client] for [service]: the problem, what I will do, what is included and not included, timeline, price of [price], and next step.
Weekly plan
Here is everything on my plate this week: [list]. I have [hours] hours. Help me choose the 3 most important tasks and plan them across the week.
Turn notes into a process
Here are rough notes on how I do [task]: [paste]. Turn them into clear numbered steps someone else could follow.
Meeting summary
Summarise these notes from a call with [client] into: decisions made, actions with owners and dates, and open questions: [paste notes].

Learning faster

Explain it simply
Explain [topic or tool] to me like a smart beginner, using an example from [your industry]. Then give me one small exercise to try today.
14-day practice plan
Create a 14-day plan, 20 minutes a day, for me to get good enough at [skill] to do one paid job. Each day should end with something I can show.